AI-Driven Public Information Content

Objective: Design and test a social media PSA workflow to clearly communicate new sportsman regulations from Idaho Fish and Game. The strategy was shaped by current social media behavior, prioritizing short-form video as the most effective way to educate, reach, and engage hunters and anglers where they already consume information. To demonstrate the practical power of AI in modern content production, we created a YouTube-first public service announcement, built entirely with emerging AI tools. My Role: Art Direction/ Designer