Koda Bears occupies a unique niche in the pet food market. The brand creates supplements for the Samoyed Breed and functions as an advocate for home-made, natural diets, while providing the critical supplemental bridge. My design work reflects this "clean-label" philosophy, using a visual language that feels transparent, educational, and premium. The brand focuses on the purity of home-prepared meals.
The Brand was conceived by owners of real Samoyed dogs. To elevate their passion into a commercially authoritative supplement brand, I utilized the owners' real Samoyed, Koda, as the central figure, and I established immediate trust within a niche community of dog enthusiasts. The final identity balances the warmth of a "lovable companion" with the clean, professional aesthetic required for the wellness industry.
We developed a comprehensive visual identity system for The Koda Bears brand, merging a playful, cartoon-inspired aesthetic with a design language to be used across platforms with specific iconography and use styles.
Koda Bears is a complete life-cycle supplement brand that begins with your puppy and supports them through adulthood.
Koda Bears offers complete adult nutrition for your Samoyed
