In Game Play
The project proved so successful that the Funel33 team and RooBoss scaled the experience to VR.
HEWLETT PACKARD GAMING
OBJECTIVE: How do you make Enterprise Sales fun? Well, you can start by gamifying the experience. I was part of the team that helped HPE Discover unveil this experience as an adrenaline-pumping racing challenge that turns mundane lead generation into high-octane competition. OUR ROLE: Art Director/Content Creation. This vision was brought to life through bold color palettes, sleek vehicle graphics, and eye-catching key art that captured the perfect balance between corporate identity and gaming excitement. The result? A crowd-drawing installation where enterprise customers could literally race through tech solutions—creating memorable brand moments in an otherwise conventional sales environment.