BRAND LOOKBOOK

OBJECTIVE: Kryptek is a national apparel brand for hunters and anglers. They needed a Direct to Consumer and corporate communication tool that strengthens the brand and explains the momentum. I built the lookbook end to end, organizing the line, making the camo read clearly, and telling the brand story. My Role: Art Director/Content Creation. Kryptek needed clarity and credibility at scale. The result is a clean, repeatable catalog system that powers the Direct to Consumer lookbook and equips sales and partners on the corporate side, staying true to the brand’s field tested roots.