Objective: My team was tasked to create a bold, interactive visual experience for Madison Square Garden — the world’s most famous arena. Working with a brand at this level demanded the best, so we pulled together top-tier creative talent to deliver something unforgettable. We built an on-site touch wall for users at MSG. The idea? Create a user experience moment for individuals to interact with and explore the MSG brand through unforgettable Garden moments, captured throughout the brand's history. My Role: Art Direction Special thanks: Florian Nicolle and Simon Delart for their incredible artistry.
Creative Direction: David Webb / Artist Credit: Florian Nicolle
Creative Direction: David Webb / Artist Credit: Simon Delart
Creative Direction: David Webb / Artist Credit: Florian Nicolle
Creative Direction: David Webb / Artist Credit: Simon Delart
Creative Direction: David Webb / Artist Credit: Simon Delart