Send Hope Now.org

OBJECTIVE: I was contracted to lead a multi-channel visual communication strategy for a nonprofit fundraising campaign. The organization has a Gala and a silent auction every year to raise funds for critical needs for kids in India, including education. I developed branded assets across print, email, digital, and video, supporting the $100,000+ event. OUR ROLE: Direct-to-Donor Communication Strategy, Designer, Video Editor & Story Editor. We worked with the Executive Director on the communication format, then shaped the visual identity to match. I designed for print, digital, and event presentation and edited the short film for a donor presentation. I also coordinated with local publications to promote the organization, which resulted in a feature story in a regional magazine.

MOBILE FIRST DESIGN

My first approach to marketing the organization's upcoming fundraiser was designing a mobile-first campaign. This was focused on Meta platforms, with the addition of email marketing software.

PRINT DESIGN

Print was needed for the Gala itself. I designed a bi-fold brochure to clarify the event's purpose and reinforce the donation impact.

DIGITAL EVENT PRESENT

VIDEO EDITING

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