The results were graphic design assets and content specifically tailored for display on the installation’s large-scale touch video wall inside the arena.
Objective: We helped design an immersive, touch-based experience for the San Jose Sharks and SAP that made real-time player analytics accessible and engaging through live, interactive visual displays. To showcase the power of data through SAP, we designed player portraits and stats for an on-site marketing experience for fans of the Sharks. Fans were able to physically interact with and repost player stats and info to their social feeds. OUR ROLE: Art Direction/ Designer