Social + Photography

OBJECTIVE We worked with the Caldwell Night Rodeo on a print and social media campaign to introduce rodeo athletes to fans through a black and white portrait series and short bios, designed for social and stadium signage. The goal was to humanize the competitors through storytelling, build anticipation before the event, and give the marketing director clean assets that post well across platforms. OUR ROLE Photographer and content partner OVERVIEW We produced the portrait series from planning through delivery. We set a simple, consistent look that reads fast on mobile. Working with the Marketing Director, we aligned visuals to the brand voice and built signage for the stadium.

PHOTOGRAPHY
The campaign started with a photoshoot. The goal was to capture the grit of the athlete with a stylized flair. The fan favorites are currently hanging on the rodeo stadium entrance.
SOCIAL APPLICATION
We took the photo/print application and digitalized it into a story-rich campaign featuring each athlete. 
PRINT
↑Back to Top