Social + Photography

OBJECTIVE I approached the Caldwell Night Rodeo with a physical print and social media strategy to introduce rodeo athletes to fans with a consistent portrait series and short bios, built for social and stadium signage. Humanize the competitors, build anticipation before the event, and give the marketing team clean assets that post well across platforms. MY ROLE Photographer and content partner OVERVIEW I produced the portrait series from planning through delivery. We set a simple, consistent look that reads fast on mobile. I photographed each athlete, graded the images, and packaged them for social and stadium banners. Working with the Marketing Director, we aligned captions to the brand voice and built a posting cadence that rolled out the roster leading into the event.