Princeton Tennis

Objective: Develop a comprehensive visual communication campaign for Princeton Men's Tennis. The project was given to us by Princeton's coaching staff to help them reimagine the look of tennis for a specific marketing campaign. We created a high-energy graphic identity and multi-channel assets for web, social media, and print to increase fan engagement, highlight elite players, and give the coaching staff a cohesive, professional toolset for recruiting and digital storytelling. Our Role: Creative Direction and Design

WEB
It starts with the players. Each design was created to showcase player profiles with graphics meant to spark curiosity and engagement. 
SOCIAL
Designs live in digital. We made several small variations to each design to match the placement environment in which they were used. 
SIGNAGE
Designs were repurposed into signage with copy changes for CTA capture.
FAN Memorabilia
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